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I’m a marketing consultant helping teams adopt AI, speaker, trainer, podcast host

My background in B2B marketing strategy gives me a unique lens on how AI should be used—not to chase trends, but to support real business outcomes. I’ve spent years testing tools, building custom GPTs, and developing workflows that help teams scale without losing their voice or quality. My clients don’t need more tools—they need smarter systems that fit how they already work.

That’s why I now focus on AI for Content Marketing: helping marketers adopt AI with confidence, create high-quality content at scale, and build systems that deliver more results—with less stress.

Welcome to my website!

I’ve spent over a decade helping B2B tech and deep tech companies launch and grow—from early-stage startups to global platforms. I’ve worked with founders, engineers, and marketing teams at over 20 companies to turn technical brilliance into messaging and strategies that drive traction.

Over time, I started seeing the same friction everywhere: messaging that doesn’t land, channels that don’t scale, and content that can’t keep up. That’s why I got so excited about AI. When you deeply understand the work, you know where the real bottlenecks are—and where to find tools that help you move faster, smarter, and with more focus.

AI Conference

Some of my marketing projects

Marketing Strategy

Leading the full marketing strategy for Imagga - a pioneer in the image recognition

Employer Branding

Managed and implemented the employer branding social media presence of VMware Bulgaria (together with my co-founders at our marketing consulting The Indigitals)

Content Strategy

Developed and implemented a thorough content strategy for Chaos - a world leader in 3D visualization technology

Teaching

Developed the curriculum and the majority of training materials for the first three editions of Telerik Academy Upskill Digital Marketing Program

AI Marketing Training

Trained the global marketing team of a tech company to adopt AI with clarity and confidence. Delivered hands-on sessions and developed custom GPT-powered tools tailored to their workflows, helping the team create on-brand content faster.

Product Marketing

Led multiple dev tools products launches and GTM strategies as a Senior Product Marketing Manager at Telerik by Progress - a world leader in the dev tools space