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Be the Content Marketer AI Can’t Replace

I’ll guide you or your team to create content that’s amplified by AI, grounded in strategy, and powered by your craft. And yes, you’ll cut production time, leaving more hours for whatever fuels your genius.

Ina Toncheva

Marketing Strategist
the challenge marketers face

Mastery In an AI World

We’re in the middle of a rare shift in technology and perception. Tools like ChatGPT and Midjourney make creation look like magic, but only in the hands of those who know the craft. Without it, AI outputs are mediocre, and if everyone can do the same, there’s no edge. Yet many leaders now believe AI alone can mass-produce great marketing.

My mission is to help content marketers become irreplaceable in the AI era by building their own “black box” of tools, workflows, strategy, and creative thinking that no ChatGPT-powered competitor can copy. I work with marketers, teams, and marketing leaders to make AI part of their content strategy and to make the strategy itself stronger.

who I work with

Some of the companies that trust me

how can we work together

Smart Tools. Sharp Strategy. Real Human Voice.

I help B2B marketing teams turn complex ideas into clear, compelling content and build AI-powered systems that scale without losing voice or quality. Whether you’re just getting started or juggling too many tools, I bring clarity, strategy, and workflows that actually work. The result? Less chaos, more impact, and a team that’s in control of their content — even in the AI era.

AI-Powered Content Strategy

Scale smart. Keep your voice.I’ll help you design AI-powered workflows that multiply your content output without losing your tone or strategy. Depending on your needs, we can also create the entire content strategy together, so you have a strong foundation before adding AI. From mapping the right tools to creating custom AI assistants, you’ll get systems your team will be confident using.

AI Training for Marketing Teams

From AI overwhelm to AI fluency.Custom training that helps your team use AI with confidence, creativity, and control. Whether you’re looking for quick, measurable wins or a long-term capability boost, the training can be tailored to your specific use cases. We’ll go from tool selection to workflow design, turning AI confusion into practical skill sets your marketers can use to hit their goals.

Custom Marketing Advisory

Bring me your toughest challenge.Whether it’s messaging for a complex tech product, rethinking your strategy, figuring out how AI fits into your workflows, creating custom AI assistants, or making your team’s work visible inside the company through smart internal marketing — I’m here to help. I’ve worked with marketing leaders and teams on high-stakes projects, the kind that make your boss notice.
Testimonials

What my clients say

Ina’s content helped me move past mediocre results with ChatGPT and start producing higher-quality outputs. Her practical, field-tested advice gave me the confidence to keep experimenting—and it paid off. My workflow is now faster, more consistent, and truly effective. Her support has been both motivating and transformative.

Silvia Andreeva

Silvia Andreeva

Marketing Director

Ina and The Indigitals believe in their clients’ success, and they have an array of tools and expertise to make that happen⁠—from content marketing, storytelling and social media, to strategy and analytics. In todays’ very competitive job market, their dedicated and highly professional team supports us in creating and elevating our employer branding strategy.

Sabina Hristova

Sabina Hristova

Program Manager, Ecosystem Engagement and Communications, VMware

Building an AI technology company is hard. Ina managed to add value not only to the company’s marketing strategy but to the product strategy and offering in general, applying their extensive knowledge and experience in the software business. Her work helped us increase the inbound leads and target Fortune 500 companies for one of our main products.

Pavel Andreev

Pavel Andreev

Co-founder and Head of Product, Imagga & Kelvin Health

Ina revealed a path for us, which allows us to create effective content easily and to improve the KPIs for our business. Now we profit from increase organic presence, we plan smarter and communicate better within our international team. What we really appreciate about her method is that she helps us learn and grow. Ina doesn’t work for us, but with us.

Lili Naydenov

Lili Naydenov

Content & Marketing Director, Boatico

Ina’s custom AI training made our team faster and more confident with content creation. We now write better prompts, use custom GPTs to repurpose content, and avoid common mistakes. It’s helped us produce more high-quality content in less time. Our estimated productivity gain is ~30% — time we now use to focus on strategy and results. 

Paulina Tsolova

Paulina Tsolova

Senior Director, Demand Generation

We chose Ina because she’s ahead of the curve in AI-powered marketing and knows how to apply it to niche, technical industries. In just a few sessions, she showed our team how to organise content and use AI tools for quick, measurable wins. It’s rare to find someone with deep AI expertise and equally sharp marketing instincts, and Ina has both.

Diana Stancheva

Diana Stancheva

Head of Data & AI @ LEAD Consult

Ina really listened about the industry, goals, and where we kept hitting walls. Then she worked her magic – crafted GPT prompts for better content, selected the right AI tools with guides on using them effectively, and we found a way of working that suddenly clicked. We left with a process and confidence that AI could actually work for our team.

Nina Zapryanova

Nina Zapryanova

Employer Branding Specialist @ LEAD Consult

In a world of generic AI webinars and recycled fluff, this session was a real standout. No hype, just clear strategies you can actually use. Almost suspiciously useful🙂 Ina doesn’t preach, she practices. Real examples, practical frameworks, insight after insight. I found myself taking notes like a newbie again. I came for silver. I got diamonds.

Alena Korotkevich

Alena Korotkevich

Senior Digital Marketing Manager

Ina’s insights on AI for content marketing have been a game changer for me. Her advice is practical, actionable, and immediately applicable – no fluff, just sharp, relevant guidance. Thanks to her, I now use custom GPTs in my daily workflow, which has significantly boosted my productivity. I’m truly grateful for her expertise and generosity.

Stani Delcheva

Stani Delcheva

Content Marketing Specialist

I was already using AI for content creation, but Ina’s course leveled up my game. The downloadable documents and examples are a great add-on to the learning process. The course helped me become more strategic towards the content creation process. 

Lubomira Adamova

I use AI regularly in my job, so I’m already familiar with the basic concepts. But Ina’s course is on a whole different level! It’s practical, hands-on and immediately actionable. I started implementing what I learned right after watching the videos. I’m excited to keep learning more from Ina.

Diana Trankova

Ina’s workshop helped me stop stressing about tools and focus on what really matters – turning my process and ideas into a clear, repeatable system that the team can share, replicate, and scale. Even if, at first, it’s just a simple doc with a few tabs.

Ivana Dimitrova

Ivana Dimitrova

Head of Marketing
LEARN WITH ME

AI for Content Marketing


Trust me, you don’t need more tools. You need a system that works for you. Check out my  course for content marketers who want to create and scale content that’s on-brand, customer-centric, and built for what’s next.

This course teaches the essential foundations marketers need to: build systems that still work when the next tool drops; produce high-quality content at scale without losing brand voice or strategy; move from prompts to repeatable, structured workflows.

Podcast

Мечка страх, мен не

My pesonal podcast that studies courage and fears (in Bulgarian)